Performance Marketing Manager

Location: Mumbai, India (In-house)

Type: Full-time

Job Summary:

Par Marketing, A digital creative agency that believes in being above “Par”, and transforming visions into digital reality with personalized flair. We push boundaries of innovation to reflect each client’s unique brand tone and message! Par Marketing, A digital creative agency that believes in being above “Par”, and transforming visions into digital reality with personalized flair. We push boundaries of innovation to reflect each client’s unique brand tone and message!

Key Responsibilities:

Campaign Management: Plan, execute, and optimize performance marketing campaigns across various platforms such as Facebook Ads Manager, Google Ads, etc. for various social media & other platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Customer centricity – Conduct thorough audience research to identify target demographics and interests, and continually refine ad targeting parameters.
Analytics and Measurement: Utilize strong analytical skills to track, analyze, and report on key performance metrics. Implement strategies to improve campaign performance based on data insights. Prepare and present regular reports on campaign performance to key stakeholders.
Budget Management: Efficiently manage advertising budgets to maximize ROI and achieve key performance indicators.
Platform Expertise: Stay updated on the latest features and best practices of advertising platforms, ensuring that campaigns leverage the full potential of each platform.
Creativity – Develop and design compelling ad creatives, ad copy, and landing pages that resonate with the target audience.
Collaboration: Work closely with the Marketing Team to align performance marketing strategies with overall marketing goals and initiatives.
Testing and Optimization: Conduct A/B testing and implement optimization strategies to enhance the effectiveness of campaigns.

Required Qualifications and Skills:

Minimum of 4+ years of experience in performance marketing
Bachelor’s degree in Marketing, Business, or a related field.
Proficiency in using advertising tools such as Facebook Ads Manager, Google Ads, or similar platforms.
Strong analytical skills and a focus on measuring and improving campaign performance.
Experience with budget management and achieving ROI targets.
Certifications in advertising platforms such as Facebook Blueprint or Google Ads Certification are a plus.
Excellent communication skills and the ability to present insights and recommendations to cross-functional teams.
Results-driven mindset with a passion for staying ahead of industry trends.
Creative and innovative thinking with a strong understanding of the latest trends
Strong project management and organizational skills.
Excellent communication and teamwork skills.

Benefits:

Competitive salary and benefits package.
Opportunity to work on innovative projects in a collaborative environment.
Opportunity to work on multiple projects from a variety of international clients
Access to cutting-edge technologies and tools.
Professional development and growth opportunities.
Friendly and inclusive work culture.

If you’re a dedicated React Native App Developer looking to contribute your expertise to impactful projects, we encourage you to apply. Join our team and help shape the future of mobile applications. To apply, please submit your resume, portfolio, and any relevant code samples showcasing your React Native skills.

Application Process:

If you meet the above criteria and are excited about the opportunity to contribute to a dynamic marketing team, please submit your resume & a portfolio of relevant work at [email protected]. Parmarketing is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

We look forward to reviewing your application and potentially welcoming you to our team.

Performance Marketing Manager