• Develop and execute social media marketing plans that align with the overall marketing strategy
• Create engaging content for social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others
• Manage social media campaigns, including paid advertising campaigns, and optimize performance based on campaign metrics
• Monitor social media analytics and provide regular reports to the marketing team on performance, engagement, and other key metrics
• Develop and maintain relationships with social media influencers and brand ambassadors
• Stay up-to-date with the latest social media trends, platforms, and best practices, and incorporate them into our social media strategy
• Collaborate with other members of the marketing team, including designers, copywriters, and content creators, to develop integrated marketing campaigns
• Manage social media budget and allocate resources effectively
• Bachelor’s degree in marketing, communications, or a related field
• 3+ years of experience in social media management or a related field
• Strong written and verbal communication skills
• Excellent understanding of social media platforms and best practices
• Experience with social media analytics tools and reporting
• Ability to multitask and manage multiple social media campaigns simultaneously
• Strong attention to detail and project management skills
• Ability to work independently and as part of a team
• Experience with paid social media advertising campaigns preferred
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